March 22, 2020 Nathan Cool
This report is to provide transparency regarding your donations to support my SoCal surf forecast.
Recent rainy weather and the coronavirus pandemic has impacted readship on WaveCast, and subsequently its support. Over the last 30 days returning/regular readers dropped slightly to about 7,100 readers, down a few hundred from this time last month. In just the past week though this percentage has had the most significant drop, and support will likely continue to drop over the next month.
Luckily though, many of you donated plenty early in the year, so we're still, for now, slightly above budget.
Yet as this curve shows, support is now dropping off. At the current rate, the WaveCast budget would go negative in June. This is why it's crucial that I ask for monthly donations versus one-time donations, which provides longer stability. But as we can see from February, about 20% of the donations received were from recurring, monthly payments:
With 20% of donations recurring every month, WaveCast can survive into the summer. However, the number of actual donors remains to be a small fraction of the total readers:
I want to thank everyone who has helped to support my report efforts here on WaveCast.com! Since though donations are on the decline and such a small number of readers have donated, if things don't improve in the coming weeks I will need to place more ads throughout the report and WaveCast.com in general, which I'd rather not do. I don't want to litter WaveCast with ads since its design provides rapid load times, which is helpful with poor WiFi connections along the coast, out at sea, and elsewhere. I also don't want to start a premium, subscription service — I want to keep WaveCast open to the public. But with not even 10% of readers donating, I am disappointed, but optimistic that readers will find value in what I provide, and understand that my time to provide these reports is worth at least a couple bucks a month.
Once again I want to thank all of you for your support, whether monetarily through donations, or spreading the word. This report lives on because of you. Thank you! And until next time, take care, be safe, and smile in the lineup!