Donation Progress
October 9, 2021 Nathan Cool

This report is to provide transparency regarding your donations to support my SoCal surf forecast.

I'm happy to report that September received just enough donations to keep the yearly goal from dipping back into red territory, but donations remain on the razor's edge:

The donation goal for all of 2021 is just $27,000 ($2250 per month), which is of course an incredibly small amount compared to the millions of dollars that some forecast sites get every year from subscriptions. The $27K per-year goal isn't enough to live on, but it allows me to keep this 25-year-plus tradition going to provide the SoCal report three times per week.

Some costs have gone up this month, including the email provider, which is now costing $600 per year, compared to $240 last year. This is due to the increasing number of readers signing up for the email report. Web hosting costs have also increased. However, I won't need to increase the goal for now if the donations remain on course.

Readership dipped slightly in September with my WaveCast report read about 55,000 times in September (down from 68,000 in August); there were 90,700 page views overall (down 3,000 from August); about 17,700 unique readers (down from 18,500 in August); and about 7,950 "regular" readers (who read my report at least once every week).

Total donors since taking subscriptions in 2020 increased slightly in September.

Donation goals remain on the razor's edge, so if you haven't donated yet and you find my report useful, then I'd ask to please consider a donation to make sure this report will continue. You can donate any amount you'd like, and you can make it a monthly donation as well, which helps to sustain the monthly goals.

I want to once again thank all of you for continuing to read my report and visit WaveCast as well. Until next time, take care, be safe, and smile in the lineup!

Nathan Cool