Donation Progress
February 9, 2020 Nathan Cool


This report is to provide transparency regarding your donations to support my SoCal surf forecast. Since Surfer dropped my report in 2019 due to cutbacks at the magazine, your donations have helped to support this forecast, so I want to keep you updated on how that's progressing. I'll update this report every couple of weeks to keep everyone up to date on your donation progress.

Readship remains steady and donations are growing! At any given week there's about 6,500 readers, with almost 20,000 readers for any given 30-day period! That comes out to about 100,000 page views per month, which helps with not just donation reception, but also the new Google Ads, which, I'm trying to keep to a minimum. The more donations that come in, the fewer the ads.

Running the numbers on this the percentage of donating readers has risen, but it's still a small percentage of the regular readers of the SoCal report (the 6,500 readers) as shown below:

Although less than 6% of the regular readers donated, the year goal is on track and 2020 has met about a third of its goal; however, there is a caveat worth mentioning that could affect that:

Percentage of 2020 donation goal

Although donations have helped to reach more than 1/3 of the 2020 budget goal, many of these are one-time donations, which may be life-time donations, possibly not renewed in 2021 (and beyond). Out of the 6% of readers who have donated, about 16% have signed up for monthly donations, which can better assure long-term stability.

Without a flow of recurring donations, it's hard to tell how the budget goals may be affected later this year. While I'm EXTREMELY thankful to everyone who has donated, I'd like to start encouraging new donors to consider the monthly option.

Because of your donations so far, WaveCast is safe through April 2020! And since some donations are recurring, that will help to extend that safety margin a bit. And as I mentioned in earlier reports, since I've adjusted my budget to rely on half of what I was getting part time at Surfer (hence the progress gauge above showing green at 50%), WaveCast can survive, but not thrive through August of 2020. I continue to receive requests for better charts and models, and to cover other areas. That's not in this budget, and we're miles away from doing that. Still, the money that's coming in now is keeping my reports alive, and freely available to the surfing community. Thank you!

Once again I want to thank all of you for your support, whether monetarily through donations, or spreading the word. This report lives on because of you. Thank you! And until next time, take care, be safe, and smile in the lineup!

Nathan Cool