January 19, 2021 Nathan Cool
This report is to provide transparency regarding your donations to support my SoCal surf forecast.
The donation goals for 2020 (here) were slightly above the minimum required to keep my SoCal WaveCast report alive, so I've carried over the remaining balance into 2021. However, as the chart below shows, we're still a long ways away from meeting the goal for February 2021, let alone the rest of the year:
The goal for 2021 is $27K, which is an incredibly small amount compared to the millions of dollars that some forecast sites get every year from subscriptions. The $27K per-year I'm asking for in 2021 is not enough to live on, but it compensates me for my time to provide the SoCal report three times per week, taking me away from my other work, while covering a few admin costs (like the email provider and web host).
Readership over the past 30 days has increased slightly to right around 9,300 "regular" readers (I only count those that read my report at least once a week), and my WaveCast report is now being read more often, almost 70,000 times over the past 30 days. The pandemic and post-holiday spending has expectedly put a slow-down on the January donations, so I need to start asking for more donations.
Donors are up slightly, from 807 last month to a total of 828 readers that have donated so far. It's still a fraction though of total readers:
To make sure my report can continue I do need more donations. There is a small round of recurring donations each month, which totals about $650 per month right now (the remainder is coming from one-time or periodic donations), but it takes $2250 minimum each month to keep my WaveCast report alive. Also, since the holidays, some recurring donors have discontinued their monthly payments; something to be expected during these trying times. This also means though that January 2021 will see even fewer donations, unless more donors help. So I'd like to ask that if you haven't donated yet (or recently) that you consider supporting my forecasting efforts with a small donation.
I want to once again thank all of you for continuing to read my report and visit WaveCast as well. Until next time, take care, be safe, and smile in the lineup!